Viral spread occurs when your audience voluntarily shares your brand’s message in their social networks.

This can occur via email forwarding, link sharing, social bookmarking, or plain old word-of-mouth.

Seeding is LAVA's specialty and what makes good campaigns great. In a nutshell, we place your content (whether video or a micro-site URL) in front of your audience, engaging them at the exact point in time when they are looking for something interesting, something fresh.

Any great content can go ‘viral’, right? Well... sometimes. Amongst the thousands of videos and micro-sites out there, it's a real challenge for your target audience to find you.

So you need to find them.

That’s where LAVA's years of experience make it simple for your content to reach your audience.

LAVA has seeded campaigns generating over 200 million views across thousands of websites for the world's leading brands. We provide a strategic understanding of what works best - a result of extensive analysis of every campaign and every site we've published on.

LAVA's leadership in viral distribution allows us to negotiate the best rates and premium placement with the web's top publishers, delivering an excellent return-on-investment. Our access to and relationship with high-value advertising and publishing networks ensures strong views for any content.

At LAVA we understand that brands don't just want to reach their audience.

They want to engage with their audience.

That's why – at LAVA – our trained chimps are continuously experimenting with and analysing different sources of traffic to find which work best...

...to take you to your audience ... and to bring your audience to you.

LAVA seeds your video content or micro-site URL – we call it branded entertainment – into:

• social networks;
• entertainment and video sites;
• search engines; and
• forums, blogs and advertorials.

This is where your audience is.

LAVA’s forte lies in its capability to seed any campaign to an audience from any country.

This competitive advantage allows our clients to obtain the most economical rates and reach the widest audience, resulting in an excellent ROI.

All LAVA's strategic packages can be structured to consist of purely Australian or a mix of Australian and International traffic.

LAVA's viral seeding campaigns come in two flavours, depending on your goals and your type of content:

Brand Awareness Package: Perfect for deploying your video content all over the web!

Web Traffic Package: Ideal for a YouTube viral campaign and for driving targeted traffic to your micro-site!