Over 10 years of optimising traffic sources, LAVA has succesfully developed a traffic mix that works financially for websites that earn revenue via advertising.
Whether running pre-rolls, mid-rolls, post-rolls or banners, commercial websites engage LAVA to reach new audiences via text, photo and social links – across tens of thousands of sites.
In this scenario, LAVA delivers traffic at a low cost-per-visit. When visitors go on to watch multiple videos or content across multiple pages, the advertising revenue earnt from this traffic is greater than the cost of the traffic.
This strategy provides websites the opportunity to grow their baseline traffic and improve their repeat visits in a profitable exercise. If a website can sell a significant portion of its advertising space, the model can be scaled up, becoming increasingly lucrative.
The quality of the content and the advertising model are key elements in ensuring this business model works. LAVA currently successfully employs this type of service with world-leading websites.
Contact LAVA for an appraisal and to arrange a low budget trial.