LAVA’s Social Video Forecaster meets three objectives:
Forecasts all aspects of social video launches including social reactions, click-throughs, time viewed, sentiment and insights into sharing behaviour.
Recommends amendments to and selects creative to maximise results
Improves distribution strategy & tactical elements
This product can be utilised at any point in the creative process, from the story board to the final edit & includes four components:
Existing Data
1,000+ Australian campaign data points across all product categories
Emotion Analytics
Real-time emotion measurement powered by world-leading platform Realeyesit.com
Consumer Research
Conscious responses
Partnering with Australia’s leading online research agency
Qualitative Insight
Research component based on LAVA's prior campaign experience
LAVA Social
Video Forecaster